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JBC Gourmet Coffee Business Captures “Dragon” as an Advisor


Bruce Croxon is best known as a web business pioneer, co-founder of Lavalife and former star of entrepreneur television show Dragon’s Den / Shark Tank. In 2004 Croxon and his partners sold their stake in Lavalife for staggering 180 million dollars. Eager to try new things, Bruce has spent the last decade starting new ventures, and funding other entrepreneurs in a wide range of different industries.

After watching him on TV for years, audiences are now getting a chance to meet and learn from Bruce in person via a series of public and corporate speaking engagements such as one of Croxon’s newest associated ventures, Java Brew Collection (JBC). Bruce loves the gourmet coffee business and is not shy to talk about it. After being quoted in several national publications saying that “Investing into the gourmet coffee business was the one of the best investment he ever made”, he was asked and accepted a position as a special advisor to the Java Brew Collection (JBC), one of North America’s most rapidly growing networks of “in office” gourmet coffee distributors.

Java Brew Collection’s (JBC) Senior Marketing Director, Rod Spendiff was quoted as saying, “Bruce Croxon’s high profile and experience in the business world, as well as his ownership of a highly successful gourmet coffee business, will make him an excellent advisor to our company in building our brand and expanding our network of area operators.


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